Vickie Cammack Interview by Silvia Cambie: No, it isn’t Social. It’s Personal.
If you’re like me and spend a lot of time worrying about your aging parents, you should forget about social networking. What you need is a personal network.
I met with Vickie Cammack this week, one of Canada’s 100 most powerful women and CEO of Tyze, a personalized online community for families, friends and health professionals who care for elderly or disabled people.
Tyze was created as a spin-out of Plan Institute, a Canadian advocacy body for families with disabled members. “We took our knowledge and married it with the social web,” says Vickie.
Tyze has 10,000 members, 500 of which are in the UK. It is private network that people join only by invitation. There is no data mining or advertising.