This article highlights Tyze as emerging and innovative personal online network service that helps improve wellbeing. It describes how individual care demands more than useful or slick social media; it demands real human attention. In response to this practical and acute observation, Tyze is recognized as a social media-type service that is not an end in itself, but a means to supporting real life people, that is driven by over 20 years of real experience in network building. The essence of Tyze’s innovation is in bridging formal and informal systems of care, and in using online tools to facilitate real-life connections, contribution, and care.